Labour with Purpose

There’s a common misconception that Get Ys don’t like hard work and it’s not true.

Gen Ys idolise people like Mark Cuban who routinely stayed up until 2 in the morning when he was first starting his business, Jeff Bezos who worked 12 hour days, 7 days a week to launch Amazon and Dwayne ‘The Rock’ Johnson who wakes up at 4am everyday to work out.

Like their idols, Gen Ys want to work hard.

The difference between Gen Ys and the generations before them is their desire for meaningful work. They want to labour for something they believe in. They want to labour with purpose.

The question employers need to ask themselves is ‘How do we align our organisation’s purpose with our Gen Y employees’ sense of purpose?’ The answer to that question is the holy grail to unlocking the phenomenal potential for Gen Y productivity.